Market research advice.
Strategic or project-related.
Use the following approaches as a guidance or contact me so I can offer you a tailor-made approach.
STARTERS - consulting
You want to increase your knowledge of the target groups and their needs, but you don't know: where to start, what options there are, which resources are needed, or how you can integrate market research strategically and continuously into your processes.
With Lagler Research Consulting you have a guide who introduces you to the field of market research and accompanies you on your way to deep customer understanding.
Approach:
Listen to understand:
I visit your company personally to understand your needs: what you are interested in; what you already know and what you still want to learn; who your target groups are (or at least who you think they are) and what you want to learn about them; how well your products sell; and how successful your marketing campaigns have been.
Strategy recommendation
Based on our discussion, I provide recommendations for your market research strategy: the areas to be prioritized; the information to be collected; the corresponding methods to be used; and the time frame and costs to be expected.
Planning and calculation
On the basis of my recommendations, we decide together with which project(s) we want to start. I design the surveys or workshops, find suitable partners if necessary and develop a concrete proposal for you
Implementation
Finally, I implement the first market research project(s).
Results, Findings & Implications
Often the issue with market research results is that, although outcomes are 'interesting', findings are not converted into concrete actions.
With Lagler Research Consulting you have a partner who translates the results into recommendations for actionable strategies and accompanies you beyond a specific project.
CHANGERS - consulting
You already have experience with market research.
You have already carried out studies and have a certain understanding of your customers.
However, you want to delve deeper into the needs of your customers - and you want to do so with a clear and sustainable strategy.
With Lagler Research Consulting you have a 'guide' who accompanies you on your way to a deep customer understanding.
Approach:
Listen to Understand
I visit your company personally and you tell me what available information you have, which studies you carried out so far, who your target groups are, what you know already about them and what you want to learn further, how well your products are selling, or how successful your marketing campaigns have been.
Strategy development
Based on our discussions and my study of the information you already have, I will give you recommendations for the future market research strategy: which priorities to set, which information still to be collected or consolidated, and the corresponding methods to be used.
Planning and calculation
Based on my recommendations, we decide together which project(s) to implement. I design the surveys or workshops, find suitable partners if necessary, and develop a concrete proposal for you.
Implementation
Finally, I implement the first market research project(s).
Results, Findings & Implications
Often the issue with market research results is that, although outcomes are 'interesting', findings are not converted into concrete actions. With Lagler Research Consulting you have a partner who translates the results into recommendations for actionable strategies and accompanies you beyond a specific project.
MAKERS - consulting
You have a specific research question, but do not want to deal with different market research institutes, different concepts and proposals.
Maybe you also do not have the resources and expertise to set up the needed research project.
With Lagler Research Consulting, you have a professional partner who designs studies independently and methodologically flexible, selects the right research partners, implements the project, and also accompanies you for the long term market development vision.
Approach:
Listen to Understand
I will meet you in person to listen to your thoughts, answer any question that you might have, and find out what you want to use the results of the research project for.
Design and calculation
Based on your ideas, I will create a research concept, find suitable partners if necessary and develop a concrete proposal for you.
Implementation
Finally, I conduct the market research project.
Results, Findings & Implications
Often the issue with market research results is that, although outcomes are 'interesting', findings are not converted into concrete actions. With Lagler Research Consulting you have a partner who translates the results into recommendations for actionable strategies and accompanies you beyond a specific project.
Aggregation of existing knowledge
It doesn't always have to be primary market research.
Let`s make use of existing knowledge.
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My work as an in-house market researcher at EGGER Holzwerkstoffe has shown me that there is a vast amount of knowledge available within a company.
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However, this organizational knowledge is located in different sources. It is dispersed in the experiences of the employees, embedded in the clients’ data (e.g. in CRM), and stored in existing surveys that are kept in silos. This knowledge is therefore often not analysed and accessed as a whole.
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Yet by combining structured interviews with the marketing, sales team or product managers with reviewing existing surveys or running CRM analysis, these different types of organizational knowledge can be bundled and made available to various stakeholders within the company.
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This information can also be used as the basis for furthering market research strategies since it shows the areas where there is a need for external knowledge, or where there are divergent views or hypotheses to be examined.
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I will personally implement this methodology by conducting structured one-on-one interviews and workshops, as well as analyzing your existing surveys and data.
In-house workshops
Lagler Research Consulting helps you with 'deep thinking'
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There is a vast amount of knowledge available within the workforce of a company; however, this organizational knowledge has to be collected and analyzed in a structured manner in order to be useful for market development (see also above aggregation of existing knowledge )
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Furthermore, surveys often provide results for deeper thinking. Often, outcomes also have to be converted into operational or strategic goals.
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For these purposes, I offer the moderation of in-house workshops. Contents and methods are designed individually according to the types of knowledge that is needed.
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I offer workshops based on methods specifically designed for the following areas:
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Business Model Canvas Workshop (based on Alexander Osterwalder)
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Value Proposition Workshop (based on Alexander Osterwalder)
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Buyer Persona Workshop (based on Adele Revella)
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DIY market research
Low-threshold, inexpensive and independent.
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There are various programs on the market that allow online surveys to be carried out easily and inexpensively.
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Such tools can be used, for example, to survey your existing clients or get feedback from website visitors using pop-up surveys.
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These platforms can be used to do one-time surveys (e.g. customer satisfaction studies) or recurring short surveys on currently relevant topics. Furthermore, they also allow for the set up of automated feedback surveys as part of the customer journey.
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Those platforms are called 'DIY market research tools' because you can create surveys by yourself in a very user-friendly way. Some platforms also offer easy access to standard quantitative analysis, eliminating the need for specialised statistical programs or statisticians.
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However to ask relevant questions in the right way and to professionally analyse the data collected, the expertise of a market researcher is required.
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Lagler Research Consulting offers the following services to support you in DIY market research:
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Choose the right platform provider for your company
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Implementation of the selected tool
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Advice on surveys
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Support in questionnaire design
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Analysis of the data
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Support with the implementation of the DIY platform in your company processes so that you can carry out the surveys independently.
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Address
Lagler Research Consulting
Grobeckerplatz 1/2
A-9330 Althofen
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